Sandra Hofmann

Sandra dove into her studies in communications with the intention of making the unseen seen, the unheard heard and the unknown known. She then crafted a successful online magazine based on stories and opened her own office. What followed was a nuance style of Employer Branding and Organizational Development that does just that. What often begins for a company, as a longing for a polished image, usually ends up being a journey of reflection, expansion, and improvements.

Sandra has the capabilities to mine the golden nuggets that are hidden just under the surface. The nature of her work, whether it be as a consultant or Systemic Organizational Developer, requires a complex variety of skills which allow fixed situations to open up. All the while, Sandra holds space and supports the inevitable change process as it flows. “Companies may have an awareness that an outside perspective is necessary, but aren’t sure exactly why. If we are in a system, we are all part of patterns, and sometimes we are not able to see the patterns we are in.”

Through nonjudgemental, neutral and awareness based listening she is able to create connections and then gather data. “It's always important to find a strong connection first. If the connection is there, this is the foundation. Then it’s just a matter of education, facts and added instruments”. Both qualitative and quantitative information is gathered, then analyzed utilizing the most up to date AI resources available.

“The essence of the company reveals itself when we look to the people. I examine three different levels, the individual, the team and organization. I look at the connections between people. Just as important, does the structure empower efficiency?” Sandra has the expertise to find out and follow through with strategy and results.  

Sandra brings her perspectives from her personal life to the work: she has been a yoga student, teacher and instructor for over 18 years, a disciplined swimmer for pleasure, a cycling enthusiast and is interested in green transition initiatives. Sandra has won various awards for her work in recent years and has traveled internationally as a speaker.

Today, Sandra continues to moderate the People and Culture BarCamp Leipzig - an event she founded, organizes and has been moderating since 2018. This was followed in 2024 by the Transformation BarCamp Leipzig. She is one of the initiators and producers of the online course Queer@Work. She works in the areas of employer branding, moderation and change support, organizational development, agile coaching, team coaching, cultural development with a focus on promoting self-organization. Both her history and her current work are closely interwoven with her systemic core values.